Verizon Product Marketing
Verizon & Asurion have had a long and successful relationship due to the quality and price of the product for their consumers. When it came time for their mobile device protection customer's to be notified about an upcoming increase in price, I was tasked with coming up with a digital solution to clearly outline the new features that would also be included with the price increase. The team new this was going to be a multi-channel effort, so it was important the designers, copy writers and art directors stayed in constant communication in order to create a cohesive campaign. The result was the largest retention of a product among all of our clients, which resulted in positive earnings for both parties.
| Client: | Verizon & Asurion |
| Date: | 2017 |
| Role: | UI + UX, Art Direction, Research |
| Partners: | Content, CD, Marketing Managers |
Problem Statement
Rapidly create a Verizon branded site that our direct mail and digital communications would point to, to inform our users of updates to their protection plan.
Approach
Utizling the recognizable and tested Verizon digital branding, along with collaboration from internal Asurion team members to quickly design and develop a digital awareness piece.
Discovery Before Design
Prior to this project, I had worked on variety of Verizon projects, so I knew the importance Verizon places on brand and design system. This meant more time developing an IA, researching Verizon's digital guidelines and sites to explore already vetted and approved UI patterns while still solving interaction issues.
FUN FACT
Program relaunch resulted in Asurion's largest customer retention after a program redesign.
Project Learnings
This project was a great learning experience on creating a cohesive marekting campaign through print and digital experiences, in order to educate consumers. Also, using the Verizon Brand & Design Management System and using a search based query to deliver product price points.