Inbound Marketing Website
CJWinter, a industrial and manufacturing company, was primarily focused on a visual refresh, a restructured architecture for their inbound marketing plan, and a website that would work on all browser's cross multiple devices.
They also needed a re-platform, to move away from their existing CMS and onto WordPress, with HubSpot integration.
| Client: | CJWinter |
| Date: | 2016 |
| Role: | UI + UX, UX Research |
| Partners: | Marketing Strategist, SEO, Development |
Problem Statement
Ut tempor blandit ligula et vulputate. In at nec lorem laore et ornare in in orci etiam non.Suspendisse fermentum, nulla ac malesuada tristique, nulla tellus lacus, eu facilisis nunc tellus augue.
Approach
Etiam vel faucibus diam, in pharetra sapien. Suspendisse vulputate dolor nec hendrerit consectetur. Nam eleifend enim in mi cursus iaculis. Pellentesque semper elementum congue. Nunc maximus condimentum.
Discovery Before Design
Mood board explorations played an important role in decision making on the direction that would be rolled out across both web and print collateral.
FUN FACT
Redesign resulted in a 70% increase in click through rate on homepage.
Project Learnings
The key takeaway was the importance of collaboration & communication. By working with multiple departments, leveraging my skillset and having an open dialogue with the client, we were able to identify most visited products and pages in the beginning stages of the redesign.