Instore Kiosk
For the 2019 Consumer Electronics Show, Asurion was preparing an exhibit to showcase our future vision of products. I was asked to conceptualize and design a digital kiosk with Asurion's services, with the intent to be placed into our client's retail stores to increase foot traffic.
| Client: | Asurion |
| Date: | 2018 |
| Role: | UI + UX, Art Direction, Concepting |
| Partners: | Content, Business Development |
Problem Statement
Part of the requirement was to come up with new services and products that could help our partner's clients, but also bring their customers into their stores.
Approach
By analayzing the technology industry and working closely with our Business Development team, we helped ideate new services that we could expand upon using our already existing technologies.
Discovery Before Design
My first step was to identify the triggers of a memorable kiosk experience. This was done by reading case studies, talking with users and firsthand experience. After research, I moved into concepting ideas and creating lo-fidelity wireframes.
Repair
Getting our customer's phones repaired and replaced is what Asurion is known for. The kiosk would let you could check-in at the store, where you could have a technician repair a cracked screen replacement, battery replacement or get you a refurbished phone.
Classes with Tech Experts
When our client's customers are waiting in the store, we wanted to provide them with online and live classes that would help teach them new tips & tricks about their tech.
Tech Help
Sometimes technology stumps us. Asurion has a team of experts across the country who are trained to handle issues with any device and operating system. Leveraging these experts, we would place them in-store with the kiosk, to help get our customer's phones back to normal.
Project Learnings
The digital kiosk concept received positive feedback from clients and internal stakeholders and continued to show our partners why Asurion is the leading tech help company.